Gimmicks & Fad Weight Loss Diets

Despite their notable ineffectiveness, Fad Diets & Gimmicks are so popular that they have become a multi-billion dollar industry. Would Charles Atlas have used “Four Minute Abs,” the “No Sweat Workout” or any other gimmicky product to stay in shape? Or, would he have just lifted some heavy balls, run and pulled some tension cords? Is it that hard to turn a 4 minute workout into a 40 minute one? Is sweat that bad? Any gimmicky products that costs three easy instalments of MYR19.99 probably won’t change your life or your body. 


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